Marketing is a broad term that encompasses all activities related to promoting and “selling” products or services including sales (development) and communications.
Welcome to Our Funnel
Every day, hundreds of thousands of nonprofit marketers push out boosted social media posts, social media ads, well-placed banner ads, emails to purchased addresses, direct mail to qualified lists and heartfelt PSAs across radio and television looking for people with a passion for their mission.
Planning is Only the Beginning
While the strategic planning process is the starting point for leaders, execution is where the rubber meets the road.